It's an everyday mission to saves life, no other options.

BRIEF & IDEA

This campaign tackled two core objectives:

• Business Objective: Position the partnership between THC and SRCA as a critical initiative to fund the Air-Ambulance project, targeting key decision makers across government entities.

• Communication Objective: Forge an emotional bond with the audience by spotlighting the relentless dedication of the operations team from the moment an emergency call is received to the safe arrival of the patient at the hospital.

We brought these objectives to life by dramatizing true rescue stories in a high impact film, capturing the urgency and life saving importance of the Air-Ambulance service. Because in these moments, it’s not just a matter of life and death it’s a matter of life and life.

The Campaign won two gold trophies on Telly Awards:

1. GOLD WINNER: DRONE & AERIAL CINEMATOGRAPHY — PROMOTIONAL VIDEO

2. GOLD WINNER: PUBLIC INTEREST & AWARENESS — PROMOTIONAL VIDEO

   
   

Additionally, The campaign earned global recognition and was featured on Little Black Book:

• Campaign Feature

• Director’s Spotlight

Agency: NQLA Studio

Director: Tamer Shabaan