THIS IS THE END…

A global campaign showcasing how AI and robotics are transforming the healthcare industry, moving it beyond traditional practices. The campaign was localized into 10 languages and rolled out across social media platforms and internal communication channels.

Given that our target audience consisted of healthcare professionals, our approach was direct, insightful, and data-driven. We reinforced credibility by featuring Prof. Aws Alshamsan, Secretary General of the Saudi Commission for Health Specialties, during the Global Health Exhibition held in Riyadh.

I led the campaign from a strategic perspective defining the start and end points, shaping the messaging, and overseeing the visual direction, including the development of CGI assets and the master visual.

Note: The work was created 100% by humans

Teaser Video

Agency: Eskelah

PR Agency: Burson